I am also interested in how Ripcurl uses the phrase 'the search' as part of their advertisement. My own interpretation of this is 'freedom in flight'. I chose this as it relates both the bird motif and the target market of the label.
I want to appeal to people that are free spirited and appreciating life, as this is what I represent with my label. To continue with my use of recycled paper, I would like to create garments that are created with natural, eco-friendly yarns and fabrics.
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